Regardless of the size of the organization, they all face the same challenges, changes in consumer habits, political scenarios, dynamic technological scenarios, where the digital transformation is a necessity that cannot be postponed.
An advantage that medium sized companies have over larger ones is the capacity to absorb and respond promptly to new technologies, having equal access to the same infrastructure and technological resources.
The biggest mistake that occurs during the digital transformation is to approach expensive work areas as individual projects and not as if the areas were related to each other. The process stagnates and in some cases, does not continue, generating loss of resources.
Carrying out a digital transformation as isolated projects within the same company can create problems on three levels:
- At the organizational level: special project teams are created that work separately from general business operations.
- At the strategic level: initiatives are disconnected from the overall business strategy.
- Architecture: initiatives generated from the different business units, but without integration between them.
The reason for a company is the customer, so all areas work on the basis of that function, even if they do not present in their daily work, areas such as marketing, sales, purchasing, accounting, inventory, production, human resources, are interrelated with each other, so they must be part of a single project of transformation.
Companies that survive the digital transformation will have an integrated technological architecture in all areas of the organization.
