Google remains focused on improving search results and influencing the way people and companies conduct their searches. From the company, they continually study search behaviors and try to shape the way companies operate in the digital world. Google wants to continue reigning among search engines and, despite serious threats like Amazon’s, it seems that it has the necessary tools to do so. In 2020 its strategic lines will be:
Advertising and Ads: Google and YouTube are the two most popular pages in the world. Together they add 108 billion users. Google takes advantage of the pull of YouTube to maintain the dominance of online advertising with a market share of 36.2 percent and growth forecasts for the coming years, thanks to tools such as Masthead, which will allow advertisers to set up their ads for a New format: television.
Customer service and user experience: Google, YouTube and Facebook concentrate the majority of online visits. All three platforms are becoming an amplifier for user reviews. Companies must be aware of the power of these platforms as a space for reviews and comments. They must invest time in each of them and create a customer service strategy.
Google My Business Premium: No. Google will not charge companies for using the My Business service. However, they have been testing with Premium functionalities, which will improve the platform experience. These payment services will be aimed at improving the Google ecosystem. As explained in the first point, it is sought that the client does not leave the Google environment when performing the search.
