Among the main reasons why startups fail are deficiencies in strategies.
SEO is only part of all marketing work that must be developed to boost a startup.
According to The Failure Institute. Among the main reasons why startups fail is the incorrect estimate of time and effort required and deficiencies in strategies. One of these deficiencies in strategies is present when trying to consolidate its presence. n a key space such as the Internet, not knowing how to execute the necessary efforts to position itself. Can represent a considerable problem that limits the company’s reach. Therefore, this time we will talk about the positioning of startups in search engines and some of the best actions that can be implemented, in other words, we will talk about SEO for Startups.
Recommendations for SEO for Startups
Do you have a startup and want to improve your visibility in search engines? These are the most effective actions you can take to achieve this, according to recommendations issued from Business2Community:
Play long term
The first major SEO recommendation for Startups and other emerging companies. Is to understand that search engine optimization is a task that can take time. This means that, according to the source, it can take 6 months and up to a year to start seeing results. Even if it is considered that they developed content that is of utmost relevance and quality.
There are currently multiple techniques to circumvent the Google algorithm. Such as the use of landing pages and catch pages. However, these depend on slowly building an ecosystem of strong SEO content. To execute this point well, the strategy is to find the words and questions that consumers are looking for. Create content that is helpful, attractive and relevant while developing the brand.
It is also important to contemplate that this may not be the only marketing technique that the company uses. However, establishing a deep and interconnected content library can pay dividends over time. Good SEO content can be reused and condensed for actions such as attractive publications on social networks. Or compiled in formats such as an e-book, which you share through a landing page.
Go to the specific
This second recommendation with SEO for startups. Is appropriate since these types of companies generally operate in small niches. Of already very saturated markets, for example, selling organic food for adult dogs. With such a product it may not be a good SEO strategy. To try to compete with all other articles or content that talk about “food2 or” dogs “or” dog food. ” Ideally, in these scenarios, imagine what the consumer is looking for and start working from this. The idea is to identify how the company connects with a problem in the niche. Think about what words and phrases that describe the company, but not the rest of the market.
Creating a more focused approach with keywords. Means that no time will be wasted trying to compete against the sector giants, which are already more established. This way you can have a more direct line with consumers.
However, the real job for startups comes by balancing SEO competition with web traffic for different terms. Fortunately, there are always ways to eliminate the guesswork and help in this process. For example, there are Chrome extensions that can facilitate the search for long format keywords with low competition and help you choose from the options presented.
Create something
The third great recommendation of SEO for startups is to take advantage of creativity to position yourself. In fact, as the source points out, it may seem obvious to be true, but the best way to make a term direct the consumer to your articles or content is by coining that term.
Practices like the previous one have become very common in the world of startups in sectors such as technology, where differentiation can be especially difficult. However, this practice is better for its execution once the online presence has already been established, since this way you can maximize the visibility of a new idea. Consider that a keyword with no competition is not good if it does not generate traffic. In addition, it is necessary to balance the term coined with the consistency in what is already being shared. Keep in mind that the fact that the term is not being adopted immediately does not mean that it will not be. Patience is needed for this recommendation, and knowing how to identify when the tactic is not working, in order to move forward.
Also, it should be noted that a single term has the power to make the brand an opinion leader within its niche if it can be adopted by others in the sector.
Don’t stop there
As the last recommendation of SEO for startups. It is important to keep in mind that this type of optimization is vital for those companies that seek to develop their online presence and visibility. But this is only part of all the marketing work that must be developed. To maximize results, it is better to work in combination with a solid inbound marketing strategy that helps attract potential customers and take them through the process to become buyers. With this underway, SEO can also be a good way to develop a cohesive presence in spaces such as social networks, to create brand awareness. In addition, ads or banners and calls to action can be leveraged to build email lists of readers interested in the brand and its products or services. As you can understand SEO content should ideally be surrounded by a welded marketing strategy so you can contribute more.
